Privacy and Cookie Policy

This Privacy Notice sets out the data processing practices of Brightwake Ltd trading as Advancis Medical, Advancis Surgical and Advancis Veterinary. Any data we may capture is used in accordance with the UK GDPR and Data Protection Act 2018.

Brightwake Ltd is the Controller of the personal data that is process and is responsible for ensuring systems, processes, third-party processors and representatives comply with Data Protection Laws. Alistair Knight is the Data Protection Officer who oversees compliance with GDPR, the Data Protection Act 2018 and this policy.


If you have any requests concerning your personal data or any enquiries with regards to how we handle your data you can contact Alistair Knight by phone on +44 (0) 1623751500, email or write to us at Alistair Knight, Brightwake Ltd, Sidings Road, Lowmoor Business Park, Kirkby-in-Ashfield, Nottinghamshire, NG17 7JZ.

What information does the organisation collect about you?

The organisation collects a range of information about you, some of which is personal data.

Personal data means any information capable of identifying an individual. It does not include data that is anonymised at source. The types of information constituting personal data that we may collect about you is as follows:  

  • Specific information on your identity, which would include your first name, last name, username, title
  • Contact information, which would include your billing address, delivery address, email address and telephone numbers
  • Financial information, which would include your bank account and payment card details
  • Specific information which would include details about payments between us and other details of purchases made by you
  • Specific technical information which would include your login data, internet protocol addresses, browser type and version, browser plug-in types and versions, time zone setting and location, operating system and platform and other technology on the devices you use to access this site. Associated to the technical information would be:
    • Profile data such as your username and password, purchases or orders, your preferences, feedback and survey responses
    • Usage data such as information about how you use our website, products and services
  • In relation to Marketing and Communications we may include information of your preferences in receiving marketing communications from us and our third parties and your communication preferences

We may also process aggregated data from your personal information but this will not reveal your identity and as such in itself is not personal information. An example of would be reviewing your usage data to calculate the percentage of website users accessing a specific feature of our site. If we link the aggregated data with your personal information so that you can be identified from it, then it is treated as personal.

We do not collect any sensitive information about you. This refers to information that includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data. We do not collect any information about criminal convictions and offences.

How we obtain personal information about you

We collect information about you through a variety of different methods including:

  • Directly via communications: This could be by the information you provided by completing forms on our website (or otherwise) or by communicating with us by post, phone, email or otherwise, including when you:
    • order our products or services;
      • If ordering via our website and providing us with your personal information, you warrant to us that you are over 18 years of age
    • subscribe to our social media links
    • request samples or marketing literature be sent to you
    • participate in a product survey; or
    • give us any feedback
  • Directly from Technology: As you use our websites, we may automatically collect technical data about your equipment, browsing actions and usage patterns. We collect this data by using cookies, server logs and similar technologies. We may also receive technical data about you if you visit other websites that use our cookies. Please see our cookie policy at for further details
  • Directly from publicly available sources or third parties such as:
    • Technical information: From website analytic providers such as Google Analytics
      • Other analytic providers such as Google who are based outside the EU
    • Basic Identity and Contact information from publicly availably sources such as Companies House and the Electoral Register based inside the EU
      • Other Basic Identity and Contact information from publicly availably sources which may be based outside the EU including your company website and your LinkedIn profile


How we use your personal information

We will only use your personal information when legally permitted. The most common uses of which are:

Contract – processing is necessary for us to administer the pre-contract and contractual relationship between ourselves and our suppliers/customers/potential employees in connection with the performance of a contract. 

Legitimate interests – processing is necessary to allow us to provide service and product updates, to which you are able to opt out of at any time.

Generally, we do not rely on consent as a legal ground for processing your personal data, other than in relation to sending marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by emailing us at


Statutory/contractual requirement to provide personal data

Where we are required to collect personal information by law, or under the terms of the contract between us and you do not provide us with that information when requested, we may not be able to perform the contract (for example, to deliver goods or services to you). If you don’t provide us with the requested information, we may have to cancel a product or service you have ordered but if we do, we will notify you at the time.


We would like to use your personal data from time to time to provide you with information about the products and services likely to be of interest to you. No personal data will be passed to any third parties for marketing purposes.

We may obtain information from third parties for those who have agreed to receive information relevant to them in their professional capacity. 

If at any point you would like to opt-out of receiving communications, you can unsubscribe using the links provided on all of our electronic marketing communication. Alternatively, if you would like to change the channels (such as email or post) that we use to contact you, please contact Alistair Knight, Brightwake Ltd, Sidings Road, Lowmoor Business Park, Kirkby-in-Ashfield, Nottinghamshire, NG17 7JZ, or by phone +44 (0) 1623751500, or email

Purpose of processing your personal data

Set out below is a table of the ways we intend to use your personal information and the legal grounds on which we will process such information.

We may process your personal data for more than one lawful ground, depending on the specific purpose for which we are using your data. Please email us at if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.


Purpose of Processing

Lawful basis

Completing an order form on the website

Enabling you to use the healthcare professions sample service
Receive email updates pertaining to any sample orders
Provide confirmation and updates on samples requested

To provide you with information about our products and services – you can opt out of these emails at any time.











Legitimate Interest

Registering at an event

To enable you to attend and event

To provide you with information about our products and services



Legitimate Interest

Making an enquiry

Dealing with your enquiries or requests

To provide you with information about our products and services



Legitimate Interest

Registering your details with a Sales rep

To provide you with information about our products and services

Legitimate Interest

Placing a direct order with us.

To register you as a customer

To process and deliver your order including:

Managing payments, fees and charges

Collecting money owed to us

To provide you with information about our products and services









Legitimate Interest


Recipients/categories of recipients

Your information will be shared within our organisation to those members of staff that need that information in the necessary performance of their roles.

In carrying out our business including our obligations to you, we may use third parties such as those listed below:

  • Service providers who provide IT and system administration services
  • Professional advisers including consultants, contractors, lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services
  • HM Revenue & Customs, regulators and other authorities based in the United Kingdom and other relevant jurisdictions who require reporting of processing activities in certain circumstances
  • Third parties to whom we sell, transfer, or merge parts of our business or our assets

We require all third parties to whom we transfer your data to respect the security of your personal data and to treat it in accordance with the law. We only allow such third parties to process your personal data for specified purposes and in accordance with our instructions


If we change the purpose for which personal information was collected

We will only use your personal information for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to find out more about how the processing for the new purpose is compatible with the original purpose, please email us at

If we need to use your personal information for a purpose unrelated to the purpose for which we collected the data, we will notify you and we will explain the legal ground of processing. We may be obliged to process your personal information without your knowledge or consent where this is required or permitted by law.

What if we transfer your personal information out of the EEA?

Countries outside of the European Economic Area (EEA) do not always offer the same levels of protection to your personal data, so European law has prohibited transfers of personal data outside of the EEA unless the transfer meets certain criteria.

Some of our third party service providers are based outside the European Economic Area (EEA) so their processing of your personal data will involve a transfer of data outside the EEA.

Whenever we transfer your personal data out of the EEA, we do our best to ensure a similar degree of security of data by ensuring at least one of the following safeguards is implemented:

  • We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission; or
  • Where we use certain service providers, we may use specific contracts or codes of conduct or certification mechanisms approved by the European Commission which give personal data the same protection it has in Europe; or
  • Where we use providers based in the United States, we may transfer data to them if they are part of the EU-US Privacy Shield which requires them to provide similar protection to personal data shared between the Europe and the US

If none of the above safeguards are available, we may request your explicit consent to the specific transfer. You will have the right to withdraw this consent at any time.

Please email us at if you want further information on the specific mechanism used by us when transferring your personal data out of the EEA.

How do we protect your personal information?

We take the security of your data seriously. We employ security measures to protect your information from access by unauthorised persons and against unlawful processing, accidental loss, destruction and damage. We also train and bring awareness to our employees and partners that work with us, as to the importance of privacy, confidentiality and security of your personal information.

Where we engage with third parties to process personal information on its behalf, they do so on the basis of written instructions, are under a duty of confidentiality and are obliged to implement appropriate technical and organizational measures to ensure the security of the data.

Internally within Brightwake Ltd we also have procedures in place to protect your privacy including, but not limited to

  • username and password protection on all Brightwake Ltd technology and systems
  • Management access to personal information gathered through our site and services, ensuring that the minimum number of team members have this access. All access is dependent on the need to view such data based upon their role within Brightwake Ltd.
  • confidentiality agreements are signed with employees who have access to your personal information;
  • all employees adhere to our privacy policy and face severe sanctions if they break it;
  • system back-ups are set to ensure the integrity of your personal information.

This website and its sub domains are built upon a third-party platform, Shopify - a large website solution, used by 350,000 different businesses. Therefore, we leverage many of the security features developed by security experts at Shopify.

Although we take all appropriate measures to secure your data, there is always a risk that unscrupulous operators may find a way to penetrate our security systems. As such, we cannot completely ensure that the collected personal information will never be revealed in a way which is in contradiction with our Privacy Policy.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.


What period do we retain your personal data for?

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the data, the potential risk of harm from unauthorised use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements.

By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes. In some circumstances you can ask us to delete your data: see below for further information.

In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

What are your legal rights?


Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include the right to:

  • Request access to your personal data
  • Request correction of your personal data
  • Request erasure of your personal data
  • Object to processing of your personal data
  • Request restriction of processing your personal data
  • Request transfer of your personal data
  • Right to withdraw consent

You can see more about these rights at:

If you wish to exercise any of the rights set out above, please email us at

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.


The right to lodge a complaint to the supervisory authority

If you are not happy with any aspect of how we collect and use your data, you have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues -

Third-party links

Our websites may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

Changes to the Privacy Policy

This privacy policy is regularly reviewed and will be updated when necessary. This policy was last reviewed in July 2022.


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